By: Kristen Zarra, Photo: Tim Walker
After much anticipation, Harry Styles releases his new album, ‘Fine Line’. There was a variety of different marketing going around but my favorite was for the single ‘Adore You’.
Styles’ creative team produced a genius marketing strategy leading up to release of the single ‘Adore You’. They created an entire website dedicated to a vacation location ‘Erode’, which was quickly discover to be ‘Adore’ backwards. This sent fans into a frenzy to figure out just what was in store for them, and some fans ended up being the lucky ones to win tickets to the LA show at The Forum!
It did not take long for fans to tweet out their excitement and love for the new songs.
Harry Styles is set to head out on tour beginning on April 15th in Birmingham, U.K and ending on October 19th in Bogota, Columbia. Styles will be in the U.S from June 26th through September 6th. More information can be found here.