With Mental Health Awareness Month underway, non-profit To Write Love on Her Arms (TWLOHA) launched its fifth Annual Black and White campaign.
TWLOHA is a non-profit organization that finds help for people struggling with, depression, addiction, self-injury, and suicide. Since 2006, they have donated over $3 million into direct treatment and recovery for mental health. Monthly they connect over 3,000 people to mental health resources through their FIND HELP tool.
“We want to create a future where mental health is a priority for everyone. Where care is accessible and affordable for all, and people can speak about their mental health freely, without shame,” Co-Executive Director Jessica Haley explains.
This year the Black and White Campaign is focusing on revisiting three statements, “Hope Is Defiant”; “It’s Okay to Ask for Help,” and “We Need You Here.” The organization describes these key statements as “non-negotiable” and “black and white.” With the pandemic, they felt it was important to come back to their favorite statements from past years.
“The Black and White campaign allows us to share statements we believe to be true and to encourage folks to take small but impactful and tangible steps that will help them prioritize their mental well-being in ways they deserve,” says Haley.
TWLOHA’s large social media presence reaches over 100 countries and has created over 11 million moments. Currently some streamers have started fundraisers for the campaign and can be found here.
People can also purchase shirts with the three key phrases here.